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Why to avoid Black Hat SEO
When it comes to search marketing, there are generally two ways of going about things; white hat and black hat SEO.
What is Black Hat SEO:
Black hat SEO is the practice of going against search engine guidelines to manipulate SERPs (search engine results page) for higher rankings. Marketers found to be using black hat SEO methods can be issued Google penalties, be wiped from search engines or see metrics completely drop.
Black hat SEO techniques:
Black hat SEO techniques includes: Keyword stuffing, Low-quality content, Paying for links, Free Products for Links, Footer Links, Hidden Links, Comment Spam, Article Spinning.
Why to avoid Black Hat SEO?
1. It Can Negatively Impact Your Search Rankings and Visibility.
2. It Won’t Drive Long-Term Results.
3. It Typically Results In A Poor User Experience.
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