SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are important, authoritative business tools seem to be nearly same as both are geared towards producing traffic to the website, but when we look the terms enormously these are absolutely different traffic generation methods.

The main difference between SEO and SEM is that SEO is free and relies on organic search, while SEM based on cost and relies on paid advertising. Other thing is that SEO takes time to take effect on search engine results, while SEM results are immediate.

• SEO doesn’t include ad designation, and search results of SEO have featured snippets while SEM includes ad designation, and search results of SEM have the ad extension.

• In SEO, there is no payment required when a visitor clicks on the search result. On the other hand for SEM,Payment is required when a visitor clicks on the search result.

• The Impact of SEO needs time but SEM impacts are immediate.

• SEO improves the apparently of the website and SEM can improve the sales of a business.

• Click Through Rate (CTR) of SEO is higher while Click-Through Rate (CTR) of SEM is lower.

SEO by definition: SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

SEO based on two main factors which are #1. On-Page SEO and #2. Off-Page SEO. On-page, SEO uses technical elements and content elements for increasing the webpage quality which inlcudes: URL Structure, Website Contents including Text, Pictures, Videos Etc. Title Tag, Meta Tags, H1, H2 Headings, Meta Description, Keywords, Internal Linking, page load speed. On the other hand, Off-page SEO is a type of search engine optimization that uses off-site optimizations to upgrade a website rankings in related search results. Off-site optimizations occur outside the website and include link building, local citations Etc.

There are different factors of off-page SEO which include Link Building, Social Media Marketing, Customer Reviews.

SEM by definition: Short for search engine marketing, SEM is often used to describe acts associated with researching, submitting and positioning a Web site within search engines to achieve maximum exposure of your Web site. SEM includes things such as search engine optimization, paid listings and other search-engine related services and functions that will increase exposure and traffic to your Web site.

SEM is used to refer to paid search ad campaigns, like Google Ads. But, some may use it to refer to all marketing actions that take place within a search engine, whether or not they are paid. For example, PPC (Pay Per Click) and CPC (Cost Per Click).

There are many useful tools for SEM available in the market which include Semrush,Google Trends, Keyword Planner, SpyFu.

Advantages of SEM includes Highly measurable, Real-time monitoring, Pay per click,Speed, Segmentation.

• WebNagar offers complete professional way of search engine optimization with affordable rates.

• White-hat SEO expertise with a vast experience in optimizing websites related to various companies.

• We have an excellent and keep ourself up-to-date with the latest trends in search engine world.

• 100% guarantee for clear increase in website traffic to your website in long terms.

• No Monthly fee. Means realy effective and very affordable.

Contact us at : webnagar@gmail.com or call us at: 0333-3647787

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